PRecious Vietnam
Your Strategic Communications Partner for Growth in Vietnam
PRecious Communications in Vietnam is your strategic gateway to Southeast Asia’s fastest-growing economy. As Vietnam emerges as a global tech and manufacturing hub, our Ho Chi Minh City team provides the on-the-ground insights necessary for successful market entry and expansion.
We focus on bridging local heritage with global standards, delivering PR campaigns that navigate Vietnam’s unique media landscape while positioning our clients as essential contributors to the country’s vibrant, future-forward economic storey.
PRecious Vietnam understood our brand and translated our vision into compelling narratives that resonated across the country. Their strategic approach and on-the-ground insights were invaluable to our growth in the Vietnamese market.
LOCAL AWARDS
We Are An Award Winning Agency
2025
2024
2023
2022
2021
LOCAL team
Elite Teamat PRecious Vietnam
Lars Voedisch, a communications veteran with 20+ years of experience, globally recognized in brand reputation management. He founded PRecious Communications, a consultancy guiding startups, SMEs and industry leaders. A sought-after speaker, Lars shares his expertise on leadership and communications globally. Recognized for his accomplishments, Lars received the “Best Personal Brand Award” in 2017.
A seasoned PR professional with 9+ years experience, Hien crafts winning campaigns across industries. She has worked with top brands like Abbott, AEON, Synology, and Emirates Airlines. Notably, Hien led Meta’s Vietnam communications for 4 years. Based in Vietnam, her local expertise and strong media connections guarantee results.
OUR SERVICES
Specialized Services for Tech & Innovation
Strategic Public Relations & Media Relations
Elevate your brand’s narrative and secure impactful media coverage with our deep relationships with journalists and media outlets across Southeast Asia and globally. We position your executives as thought leaders, providing insightful analysis on emerging trends in areas like AI, cybersecurity, and climate tech.
AI-Enhanced Content & Storytelling
Beyond traditional content, we leverage AI to optimize content for generative AI results and search engines, focusing on semantic relevance and natural language queries. We produce authoritative, people-first content with rigorous quality checks and human oversight, ensuring brand consistency and trust.
Digital Marketing & Social Media for Tech
Our digital experts craft data-led campaigns, manage social media presence across platforms like LinkedIn, Facebook, and TikTok, and implement strategic influencer marketing initiatives. We harness the power of LLMs to optimize influencer selection and drive conversions, particularly in high-growth sectors like online travel and subscription services.
Crisis Communications & Issues Management
In a volatile tech landscape, we prepare you to anticipate and navigate reputational risks from cybersecurity incidents, data breaches, and social media backlashes. Our proactive strategies and rapid response teams ensure your brand’s integrity and maintain stakeholder trust.
Investor Relations & Financial Communications
For startups seeking to scale, unicorns, and listed companies, we provide strategic financial communications to build and maintain investor confidence, supporting market entry and growth.
Full-Funnel Campaigns
We integrate earned, owned, and paid media for end-to-end campaigns, bridging traditional PR with performance marketing and advanced data analytics for measurable results from brand awareness to lead generation.
WHY US
Why Choose PRecious Vietnam?
Proven Expertise in Technology & Innovation
We have a deep track record working with leading global, regional, and local technology brands, including Intel Security, GitHub, Palo Alto Networks, Rimini Street, and more.
Regional Scale with Unmatched Local Nuance
We offer seamless execution across six Southeast Asian markets (Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines) and a growing presence in Australia and Hong Kong, combining global best practices with authentic local insights.
Outcome-Driven Strategies
We start with your business objectives, focusing on tangible results like increased revenue, market share, and investor confidence, rather than just communication outputs.
Innovation at Our Core
We are pioneers in integrating AI and data-driven insights into our communications strategies, ensuring your brand stays ahead in the digital age. We uphold ethical AI practices and transparency in our work, fostering trust.
Award-Winning & Trusted
Recognized as a Great Place to Work® and for our award-winning campaigns, we are a trusted partner committed to excellence and consistency.
People-First Culture
Our strong people-first culture drives high retention and consistent client service, building trust through empathy and human connection in a digital world.
Case Studies
Our Impact in
Vietnam
Singapore, Thailand, Vietnam
Dat Bike: Electrifying Southeast Asia: A Regional PR Expansion
Dat Bike is a Vietnamese technology startup with a mission to drive the mass adoption of green transportation in Southeast Asia. Recognised as the creator of Vietnam’s first domestic electric motorbike, they aim to convert the millions of gasoline bikes in the region to electric power without compromising on performance.
December 25, 2025
Thailand, Vietnam
Royal HaskoningDHV: 40 Years of Impact – Cementing a Legacy in Infrastructure
Haskoning, formerly known as Royal HaskoningDHV, is an independent, international engineering and project management consultancy. With a history of over 140 years, they integrate engineering, design, and consultancy to deliver sustainable solutions for the built environment, infrastructure, and industry. At a Glance Client: Haskoning, formerly known as Royal HaskoningDHV Industry:
December 18, 2025
Vietnam
Rounds: Launching an App Acquisition Giant in Vietnam’s Tech Hub
Rounds is a technology company and mobile asset aggregator that acquires, operates, and scales mobile apps. By leveraging AI and data-driven strategies, they transform promising apps into sustainable businesses, offering developers a lucrative exit and growth partnership. At a Glance Client: Rounds Industry: Fintech / Mobile App Aggregation Services: Market
December 11, 2025
Thought Leadership
Insights & Resources
Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam In The PRess, Insights
Social-First Trends in 2026 that are Redefining Modern PR
Earned visibility now starts on feeds, not front pages. As the traditional funnel collapses and dark social rises, products don't just "launch"—they quietly sell out after a TikTok mention. Discover why modern PR is no longer just about media relations, but about influence architecture.
February 3, 2026
Vietnam Guide
The “Control Illusion”: Why Your Vietnam PR Strategy Needs a Reset for 2026
The "spray and pray" era is over. With Vietnam’s media outlets projected to drop from 800 to 640 by 2026, brands must abandon vanity metrics. Discover the "Quality-First, Balanced" strategy required to navigate media consolidation, stricter influencer laws, and the rise of the "low key" journalist.
January 19, 2026
Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam In The PRess, Insights
Is the Old Agency Model Finished? The Rise of AI-First PR
Explore the structural shift in the global communications industry as AI dismantles traditional agency models. PRecious Communications details its transition from a high-risk "Shadow AI" environment to a secure, advisory-led model using its proprietary 4A Model (Adaptive, Advisory, Agility, and AI)
January 13, 2026
Our Approach
Identity
We start with a business-first diagnosis. Using AI-driven listening and deep human insight, we uncover the core challenge—whether it’s growth, trust, or market entry—and understand the critical market shifts influencing your business in Vietnam.
Map
We translate business needs into measurable outcomes. AI analytics help us identify patterns and opportunities, while our strategic team adds the essential context and nuance to define clear, ambitious objectives that truly matter.
Plan
We co-create agile, integrated strategies. Leveraging AI for modelling and scenario planning, we combine this with human creativity to design bespoke campaigns across owned, earned, paid, and shared channels, ensuring you’re prepared for any market dynamic.
Activate
We execute with precision and adaptability. AI signals allow us to pivot in real-time, while our deep understanding of the Indonesia cultural landscape ensures our execution—across PR, digital, and experiential—resonates authentically with your audience.
Check
We measure what moves the needle. Using AI-powered dashboards, we track performance against business-critical metrics, not just vanity PR numbers. Our team then interprets this data, turning numbers into meaningful insights and actionable intelligence.
Transform
We embed learning and scale success. We translate campaign results into long-term business value, creating playbooks and processes that institutionalise success. AI accelerates the learning cycle, while our team helps drive the cultural change needed for sustained growth.